I am a big fan of well designed notifications. I have seen a couple of fantastic ones recently.
This one by Capital One highlighting a rising charge
https://twitter.com/javan/status/632180313016274944http://thefinancialbrand.com/53637/mondo-digital-mobile-banking-experience/?utm_source=dlvr.it&utm_medium=twitter
And this one by new guys Mondo, which is a simple but beautiful you have spent this much today.
From this article on them over at Financial Brand.
Proper digital engagement not just talking at people on Twitter.
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